Book
Total Relationship Marketing
| Identifier | --evertgumme-1830 |
|---|---|
| Penulis / Pengarang | Evert Gummesson |
| Kata Kunci | Relationship Marketing |
| Tanggal Publikasi | 07 Agu 2008 |
| Bahasa | Bahasa Indonesia |
| Abstrak / Deskripsi | Marketing strategy moving from the 4Ps – product, price, promotion, place – of traditional marketing management to the 30Rs – the 30 relationships – of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society |
File Lampiran / Download (1)
| No | Nama Berkas | Format | Ukuran | Aksi |
|---|---|---|---|---|
| 1 | Total Relationship Marketing, Third Edition_ Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network | application/pdf | 2,0 MB | ⬇️ Buka / Download |
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