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Total Relationship Marketing
Penulis: Evert Gummesson •
Identifier: --evertgumme-1830
Marketing strategy moving from the 4Ps – product, price, promotion, place – of traditional marketing management to the 30Rs – the 30 relationships – of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society