Book
Marketing 3.0
| Identifier | --philipkotl-1668 |
|---|---|
| Penulis / Pengarang | Philip Kotler |
| Kata Kunci | marketing |
| Tanggal Publikasi | 01 Jan 2010 |
| Bahasa | Bahasa Inggris |
| Abstrak / Deskripsi | The world is going through a period of rapid and wrenching changes. The recent ï¬Ânancial meltdown has unfortunately in- creased the level of poverty and unemployment, developments that are now being fought with stimulus packages around the world to restore conï¬Âdence and economic growth. In addition, climate change and rising pollution are challenging countries to limit the release of carbon dioxide into the atmosphere, but at the cost of imposing a higher burden on business. Further- more, the rich countries of the West are now experiencing a much slower rate of growth, and economic power is rapidly shifting to countries in the East that are experiencing higher rates of growth. And ï¬Ânally, technology is shifting from the mechanical world to the digital world””the Internet, comput- ers, cell phones, and social media””which is having a pro- found impact on the behavior of producers and consumers. |
File Lampiran / Download (1)
| No | Nama Berkas | Format | Ukuran | Aksi |
|---|---|---|---|---|
| 1 | 2010 - (EBOOK) Marketing 30-Hermawan KertajayaPhilip Kotler Hermawan Kartajaya Iwan Setiawan.pdf | application/pdf | 1,2 MB | ⬇️ Buka / Download |
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