Book
Beyond the Usability Lab Conducting Large-scale Online User Experience Studies
| Identifier | --billalbert-1230 |
|---|---|
| Penulis / Pengarang | Bill Albert, Tom Tullis, Donna Tedesco |
| Kata Kunci | Usability Lab |
| Tanggal Publikasi | 19 Feb 2010 |
| Bahasa | Bahasa Inggris |
| Abstrak / Deskripsi | Usability labs are a great tool for learning how relatively small numbers of users interact with a design. But we think it’s time to move beyond that. The technology now exists to cost-effectively collect user experience data from hundreds or even thousands of users. Large-scale user experience research brings together a rich set of qualitative and quantitative data about how users interact with a design and their experience. It helps you improve the usability of a design, decide how to prioritize your effort in the design process, discover which of multiple alternatives provides the best user experience, and even whether you should launch your product or go back to the drawing board. We’re confident it will quickly become an indispensable tool in your user research toolkit. We’re writing this book to share our experiences with large-scale user experience studies, which we also refer to as online studies. Over the last decade, we’ve conducted countless studies, some more successful than others. During this time, we’ve figured out what makes for a successful study. We learned the big things, such as how to design a study and analyze the data. We also learned many little things such as which recruiting method makes the most sense when, how to interpret verbatim comments, and how to create usability scorecards based on a variety of metrics. Not only will you avoid some of our mistakes, but you will end up saving time and money, get more out of your studies, and maybe even fewer gray hairs. This book is not just for seasoned user experience professionals. It’s also meant for those new to the user experience field or those who simply have an interest in user experience. This technique is valuable for anyone interested in gaining a holistic perspective on the user experience, with an emphasis on obtaining reliable metrics from a large number of users. We wrote the book to be approachable for people with a wide variety of backgrounds and interests. You don’t have to be an expert researcher or web developer to take full advantage of this approach. We will walk you through all the basics you need to know to run an online study. We rely heavily on examples throughout the book and have a chapter devoted to different case studies so you can see many of the different ways this research has been used. We’re not expecting you to read this book cover to cover in one sitting, although we welcome that if you so desire! Rather, we wrote this book to be more of a reference guide throughout the course of conducting an online usability study. We’re expecting you to pick up the book at various times during your study, or simply jump around the book as needed. For example, if you simply want to understand what this technique offers, we encourage you to spend some time on the Introduction and Case Studies. If you’ve never tried to conduct an online test, you may want to focus on the planning, designing, and launching chapters. If you have a very limited budget, you should check out the discount approaches. Above all else, we want this book to be useful, no matter what your background or situation. We hope you have a chance to visit our website (www.BeyondTheUsabilityLab. com). Throughout the book we will be referring to our website to view or download relevant studies, demos, tools, and calculators. We will do our best to keep the website current, particularly in light of how quickly this technology changes and more research is published. Finally, if you have any questions or suggestions, we would love to hear from you. |
| Hak Cipta | Copyright (c) 2001 by . Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved. |
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