Harness the Power of Big Data

“Big Data” is a curious phrase. Since I first encountered it some three-and-ahalf years ago, it has come to be one of the IT industry’s dominant trends, and yet I don’t believe I have come across a single person in that time who will admit to liking the term. Attend any data management conference or webinar and you’ll hear the same thing: vendors, practitioners, commentators, and analysts describing how unsuitable the term Big Data is, before launching into an explanation of how important Big Data is to their business, or the reverse. Unlike many other industry buzzwords, the origins of Big Data cannot be traced back to a specific vendor or individual. It is not uncommon, therefore, to hear those vendors, practitioners, commentators, and analysts complaining about the lack of definition before introducing their own description of what Big Data means to them.