User Experience Re-Mastered Your Guide to Getting the Right Design

Back when computer vendors fi rst started viewing users as more than an inconvenience, the term of choice was “user friendly” systems. This term is not really appropriate, however, for several reasons. First, it is unnecessarily anthropomorphic – users don’t need machines to be friendly to them, they just need machines that will not stand in their way when they try to get their work done. Second, it implies that users’ needs can be described along a single dimension by systems that are more or less friendly. In reality, different users have different needs, and a system that is “friendly” to one may feel very tedious to another.